Meet Agnete.

First this girl had me with her creation of the beautiful universe of Moons and Junes, that I stumbled upon on Instagram.
Then she had me even more when I met her in real life for a morning coffee at The Union Kitchen down town CPH. Meeting young creatives is something I really cherish and try to do as often as possible. There is little more inspiring than having a conversation with a young brain rather explosive of ideas. 

Moons and junes

.. is a copenhagen based lingerie brand. My immediate impression was that it wants to fill in a gap of basic, but beautiful and sexy in its simplicity and quality, lingerie for all women, which I later found out was perfectly true. This impression mainly came from the beautiful visual presentation on the Instagram-user, which is heavy loaded with pictures of women with all kinds of different beauty features: colored/pale skin, curvy/sporty, old/young, tall/short, preggo/not. It had a very honest and intimate feeling. 

Talk and 2nd meet

Since I came across Moons and Junes I've had an urge to contact them - but for various reasons I never got to make the approach. For my luck and big surprise, a message ticked into my direct messages inbox from Agnete, and then I was quick to suggest to meet up for a coffee and a talk instead of leaving it with a digital chat and compliments going both ways.

Walking away from that talk we had, 1st of all I didn't want to leave yet and 2nd of all I knew I had to shoot some stills of Agnete and do a little story about her motive of her business. She absolutely blew me away with her flow of radiating energy. Damn ladyboss. 

So we did. We used 15 minutes and no more.

No makeup and push-up. 

Agnete founded the company before she was 20y/o with no experience in the field. She explained me that creating Moons and Junes was a reaction to a feeling of having placed herself in a tight corner where wearing a lot of make-up and push-up bras with too much padding was the answer to feeling sexy and good. Problem is that the use of this is always followed by an anti-climax. When washing off the make-up and taking of the bra, everything is again left to nature and gravity and your own insecurity. Isn't awful not to feel good about - you - ? She asked me and it resonated a lot within myself. 

If you asked any girl of this very visual generation about body image, 8/10's honest response would probably be that it's easy to feel less when there's so many bountiful (but not natural - no judgement tho(!)) tits around. A moment long time ago I remember realizing that I wouldn't want people to think I was tired if I wasn't wearing make-up that day, or potentially fool a man with push-up boobs, risking any disappointment because of my natural being. My attributes are supposed to be cherished as they are and absolutely not to be a disappointment I caused myself by presenting them differently.

Consumer or creator? 

When we both came to the above mentioned realization, both Agnete and I knew good old Sloggi wasn't the solution. But what Agnete did when I didn't, was to start researching, sketching and designing the products she now sells at Moons and Junes. You see, I continued to be a consumer, and she became a creator and entrepreneur and I admire everything about that.

Epic. 

Launch

After a couple of years of spending time on designing, growing a team, visiting factories around in Europe and producing prototypes, Moons & Junes finally launched this spring 2016. Comes in two different designs and in 3 different colorways. 
 

Hack

In line with the vision and motive of creating the brand, one thing I really like is that, they acknowledge that not everyone fits the standard sizes, and therefore each size is designed in different proportions in order to fit the body in the best way possible. The lingerie is simply designed to accentuate the body instead of changing it.  YES! 

Please note I was never paid or encouraged to write all of this, I am simply the biggest fan of elevating others and Agnete is doing a fantastic job. An awesome lady boss aspiring to be more than just a consumer. She did sent me lingerie and I can assure you that it fits my proportions and doesn't compromise or sacrifice comfort over beauty. 

Agnete's best advice if you want to get started yourself, is to just go ahead and start doing it. Even failure will bring you a step closer the goal. 

Agnete is currently living in New York where she is on exchange at Columbia University. Still running business back home in Denmark.  

Thanks for letting me show your face in here beautiful A.  

iPhone 6

Geit. 2016

Some months ago I did the lookbook for the new danish brand GEIT COPENHAGEN. It just had it's offical launch so I thought I would share the final result.

Idea.

The aim was to create a simple, natural and organic look and universe. 
It was an intense but really great day of shooting together with a loot of lovely ladies in the Botanical Garden in CPH. I remember it as the first really hot summerday, and we were sweating our asses of. The ice cream weren't actually a part of the styling plan but ended up being a prop.
Anyway, it's so damn lovely to see the final result. And it makes me proud of my own progress. Hope you will like it. Take a look in the bottom of the post for more info and details. 

Look book for GEIT Copenhagen
Photography and art direction by Alona Vibe
Make-up and hair by Mickaela Berman
Model is Fie Fenneberg at Unique models
 

See more of my work

Why Italy.

The summer in Denmark has basically been non existing this past 1,5 month so a dear friend of mine and I agreed that we needed to feel the sun for a week and unwind a bit underneath a palm tree or two. After a bit of research we chose Italy and the Amalfi coast as the destination.

Italy has been a very dear country to me ever since my first visit back in 2000 when I was just 9 or 10 years old. It was the first country I experienced besides Scandinavia. I went with my parents and my little brother, Lukas, and I remember we explored the museums, the streets, the FOOD and the people of Venice, Florence and Tuscany. The experience is dominated by memories of a very special kind of heat and smell. Smell of very ripe tomatoes and pizzes from stone-ovens. After we returned back home to Denmark, my parents cooked italian food non-stop for like half a year or something. It was kind of magical. 

Back to year 2016.

What I usually do when packing is mainly thinking of the kind of activities the trip will consist of. This travel had three key activities: unwinding in the sun, eating loads of tasty gluten dishes and taking some summer-ish pictures. So roughly put  all I needed was bikinis, stretchy clothes leaving space for the growing belly bella and my photo gear. In all seriousness when it comes to packing, my needs are pretty simple and as often as possible I travel with cabin luggage. I like to have all things close to me and the best bonus is that it saves me from waiting for checked in luggage at the arrival time. 

The things.

When traveling with a cabin suitcase I always bring a smaller bag for instance a tote or a fanny pack carrying the things I need close at hand while flying. I don't remember if I ever travelled without my laptop since I got my first white MacBook back in 2006? It has become a true essential for me in order to empty my SD cards as they get loaded along the way. No need to explain why passport and wallet is always with me, but hand-cream, lip balm and gum are small life-savers for me. My skin literally cracks open immediately in the airplane if it doesn't get enough moisturizer. To make it even worse 'm secured a solid nosebleed on trips lasting more than 3 hours if I'm not making sure to put some oil up there in the drills . The air-con is a bit of a bitch to me. The gum I always carry to equalise the pressure in the ears but also to offer my side-passenger a piece if we have a tight bad breath situation. The four-leaved clover is a gift and has been with me ever since I got it.. I'm not very superstitious normally, but I ain't happy travelling around without this one. 

Shoes. 

I never ever travel without comfortable shoes. Sneakers over heels always and I pick out my foot-wear before anything else. On this trip I went a bit overboard with three pairs of Adidas. The Ultra Boost white and clear grey, as well as the newly released Ultra Boost Uncaged (Gift: Thanks for providing me Adidas Denmark!) and the Adilette W sandal. 

The suitcase. 

I had a minor problem just before I had to leave, that left me with no cabin suitcase at hand. So what happend was that along came the lovely women at the danish PR agency Geelmuyden-Kiese and saved me by lending me the new Cosmopolite 3.0 2016 from Samsonite. These words aren't sponsored and even if they were, you guys must know by now that I'm pretty frank about my words and reviews of products. My opinion can't be bought, such a cliché thing to say, but it's super important for me to emphasize on in these SoMe marketing days. Anyway the suitcase is not just pretty, but also super light weighted, combined with a strong case leaving my things secure. One of my favorite features of it is how the wheels offer 360° flexibility when moving. You can both drag it on two wheels and push it on all four. It allowed me to carry it in different and comfortable ways, which is something I and my weak arms valued a lot through out the whole trip. My only concern I had about it was that the case ended up having a pair of scratches, even though I did my best to take good care of it. So if that is something that bugs you I would probably go for a soft-cased suitcase.