Work

New work for: COFOCO x Spuntino

 

#work

Alona Vibe Photography restaurant Cofoco
 

new client

I recently added Cofoco to my client portfolio. A client that I'm very happy to work with, as I'm a great fan of their concept. 

Cofoco has 10 restaurants in Copenhagen with different cuisines. Everything from Italian, Nordic to Japanese. In other words there is something for each taste

The vision is to provide a big food experience for an affordable price, which has resulted in great menus and a lot of beautifully designed restaurants which at the same time feels both fancy and welcoming. 

These photos are from a relaxed afternoon session shooting the new menu at Spuntino

 

 

 

 

"Spuntino is like gathering the family or a bunch of good friends around a table in an Italian backyard on a summer evening. Under the many green leaves and atmospheric light bulbs you get lots of classic italian food. Mostly served family style."

Alona Vibe Photography restaurant Cofoco
 
Alona Vibe Photography restaurant Cofoco
Alona Vibe Photography restaurant Cofoco
 
Alona Vibe Photography restaurant Cofoco
 

Alona Vibe Photography Cofoco Spuntino
Alona Vibe Photography restaurant Cofoco Spuntino
Alona Vibe Photography restaurant Cofoco spuntino
 

First work for ADIDAS - #creators

 

#work


Danish/ 

Måske husker nogle at jeg med stor glæde var featured i en kampagne for i adidas NMD_Copenhagen sidste år. 

Da jeg lavede indlægget 2016 in review and 2017 wishes (som iøvrigt var en super fed proces) husker jeg tydeligt det store ønske om at lave mit første fotojob for adidas.

Af en eller anden grund fik jeg aldrig skrevet ønsket ned i posten. Jeg tror jeg blev ramt af en irrationel frygt for hvad andre måtte tænke (dumt, men ikke desto mindre sandt). Måske noget a la "wow, hun har lige lovligt høje tanke om sig selv og sin kunnen".  Bare dumt, jeg ved det godt. 

Hvorfor det måske føles ekstra stort at jeg for et par uger siden lavede mit første job for adidas! 

 

 

English/

Some might remember that in the beginning of 2016 my face was featured in the launch campaign for adidas NMD_Copenhagen. It was a big thing for me.

When I wrote the post 2016 in review and 2017 wishes I remember I wanted to put down in words that I hoped that 2017 would be the year where I pulled off my first photo gig for adidas.

For some reason I didn't dare to manifest this wish in the post. I'm not sure why but I guess I was struck by a fear for what people would think.. something like:  "wow, she has big thoughts about herself".

Why it feels really big that I did my first job for adidas a couple of weeks ago!  

 

 

 

Danish/

Opgaven bestod af portrætter og actions shots af en gruppe af dejlige damer, som træner sammen hver mandag. For at være fuldkommen ærlig er det tæt på definitionen på den ideelle førstegangsopgave. Det er ingen hemmelighed at jeg er den største sucker for portraits (og så endda af seje og fotogene kvinder).  

 

English/ 

The shoot consisted of portraits and actions shots of a group of lovely ladies who are working out together every monday. To be perfectly honest it was the definition of the ideal first time assignment for me. Such a sucker for portraits of cool women.  

  Anya  
 
 
 
Alona Vibe Photography Adidas creators Adidas women ANYA
 
 
  Lou
 
 
alona vibe photography adidas women Tamara
 
 

Danish/ 

Hvorfor skriver jeg ikke blot  "new work for adidas" og lader billederne tale for sig selv. Det ville være fuldkommen tilstrækkeligt.

Der er mange årsager, men en af dem er at åbne op på ærlig vis om de forskellige følelser, så som nervøsitet og usikkerhed, der er forbundet med at arbejde med noget, som har stor betydning for en. Her på den anden side hvor jeg har opnået mit mål og med stolthed, kan det gøre mig helt skamfuld, at min usikkerhed gjorde, at jeg ikke turde sige mit ønske højt. Mest af alt fordi jeg siden har lært at der findes en enorm kraft i at turde manifestere sine ønsker og gøre sig fri af irrationel bekymring om andre menneskers dårlige tanker om en. Jeg mener at vi alle bør tænke stort og tro på vores eget potentiale og muligheder for at opnå vores mål. Ligegyldig hvilke mål i livet det måtte være. Og jeg tror ligeså på at folk som udgangspunkt vil hinanden det bedste - så den irrationelle frygt må ikke blive en hindring for at vi går efter vores drømme. 

 

English/

Why don't I just write  "new work for adidas" and let the pictures speak for themselves. It would have been perfectly sufficient.

There are many reasons, but one of them is the aim to of being open and honest about the various emotions, such as nervousness and insecurity, connected to working with something that is of major importance to one. Now where I reached my goal and with pride, it makes me feel ashamed that my insecurity caught up with me and I didn't dare to say my wish out loud. Mostly, because I have since learned that there is an enormous power in daring to manifest wishes and goals. Which also means freeing one from having irrational concerns about other people's thoughts. I firmly believe that we all should think big and believe in our own potential and opportunities to achieve our goals. No matter what goals in life it may be. There is no shame in that and this practise is loaded with agency. Also I choose to believe that people want each other the best and thinking otherwise shouldn't be an obstacle for our dreams
 

Photoworkshop for Samsung #note8

Danish /

I fredags havde jeg en begivenhedsrig arbejdsdag i min lille enmandsvirksomhed. 

Ankomst + urolige nerver

Kl. 13.45 forsøgte jeg lettere forpustet (og unødigt sent på den) at finde elevatoren til øverste etage i de nye Axel Towers. Der i de højere luftlag, på den nyåbnede TRIO sky bar & restaurant, skulle jeg og ven / kollega Allan Torp fra Bungalow5dk, agere hosts og afholde en fotoworkshop for Samsung for en håndfuld inviterede mennesker (primært influencere og magasiner). Workshoppen var i forbindelse med Samsungs lancering af deres nyeste smartphone Galaxy Note8, som både jeg og Allan havde fået i hænderne et par uger forinden. På en og samme tid føltes det som en hjemmevant opgave og en angstprovokerende præstation jeg havde sagt ja til. Jeg er ikke fuldkommen sikker på hvorfor. I gennem min uddannelsestid har jeg jo holdt et utal af præsentationer, men måske det er første gang jeg har været en såkaldt host og facilitator af en workshop for en kommerciel kunde.  Fordi jeg denne gang var en anden type af afsender. Eller blot fordi det var vaske ægte 'førstegangs-oplevelse'.  

Men som gæsterne ankom og fandt et sted at sidde blandt blomster, brød med saltet smør, østers og jomfruhummer, så indfandt roen sig i mig og i det fine lokale med udsigt til rådhustårnet. Og det var simpelthen så fin en oplevelse. 

English /

This Friday I had an eventful work day in my little one-woman business.

Arrival + nerves

At 13.45pm I arrived a bit out of breath (and unnecessarily late) and had troubles with finding the elevator that would take me to the last floor at the Axel Towers. At the just opened TRIO sky bar & restaurant, my friend / colleaque Allan Torp from Bungalow5dk and I, were to host a photo workshop for Samsung for a handful of invited people (primarily influencers and magazines). The workshop was in conjunction with Samsung's launch of their latest smartphone Galaxy Note8, which both I and Allan had tried out for a couple of weeks prior. At one and the same time I found myself feeling calm and nervous about this task. I'm not completely sure why. Throughout my education I've held many presentations, but it might be the fact that it was the first time I've been a host and facilitator of a workshop for a commercial client. Maybe the new role or just the fact that it was a first-time experience.

As the guests arrived to the room that had a unseen view to the city hall and found a place to sit among the flowers, bread and salted butter, oysters and lobster, the calm found me. And it was simply such a nice experience.

 
  Pics Note8

Pics Note8

Samsung note8 Alona Vibe photography
 

Danish /

Arbejdet med Samsung

Både Samsung og jeg selv har lagt vægt på at omdrejningspunktet for workshoppen ikke var at overbevise en række gæster til at konvertere til Samsungs Note8. Men nærmere at skabe en opmærksomhed og en hands on oplevelse. Min del af workshoppen bestod af en gennemgang af kameraet og de mest gavnlige funktioner set fra en fotografs perspektiv. Jeg synes jobbet var interessant fordi Samsung er en stor og vigtigt spiller i den teknologiske innovation og af en mere lavpraktisk årsag som at min telefon er et vigtigt værktøj i fotografiarbejdet og det derfor vigtigt for mig udforske hvad der leverer bedst ift behov.

Arbejdet med note8 har for mig (som iPhone bruger) være præget af en teknologisk nysgerrighed og vagt en indre diskussion om hvilken produkter jeg vælger at bruge. Bruger jeg et produkt pga produktets funktionalitet, brandet eller måske et spørgsmål om kompatibilitet og nemhed? Det er helt sikkert en blanding af det hele. Qua mit studie (Digital Innovation og Ledelse) finder jeg netop refleksioner enormt interessante. 

Tak til Samsung, RelationsPeople, Bungalow5dk og de fremødte for en dejlig eftermiddag! 

 

English / 

Working with Samsung

Both Samsung and myself have emphasized that the focal point of the workshop was not to convince anyone to convert to Samsung's Note8. But more create awareness and provide a hands on experience. My part of the workshop concerned the camera and the features that I found beneficial coming from a photographers point of view. I found the job offer interesting because Samsung is a big and important player in technological innovation and for a more low key reason that my phone is an important tool in my work, why it's important for me to explore what better meet needs.

The work with note8 has for me (as an iPhone user) been characterized by a technological curiosity and sparked a discussion about which products I choose to use. Do I use a product due to the functionality of the product, the brand or perhaps a matter of compatibility and convenience? It's definitely a mix of it all. Due to my master program (Digital Innovation and Management), I find these reflections very interesting.

Thanks to Samsung, RelationsPeople, Bungalow5dk and to the participants for a nice afternoon! It was indeed a pleasant first-timer. 

 


#NotSponsored

Til sidst så føler jeg det er nødvendigt at gøre klart at dette ikke er et sponsoreret indlæg. Jeg deler fordi jeg nyder at reflektere over livets små og store, private og professionelle øjeblikke. Jeg er ofte i tvivl om, hvordan jeg skal skabe klarhed og mindske forvirring om hvorvidt mit indhold er #reklame eller #sponsoreret, når jeg poster noget i relation til mine forskellige arbejdsopgaver. Kenneth og jeg taler tit om at det næsten er nødvendighed at tagge #WorkNotSponsored for at der simpelthen ikke kan herske tvivl, som efterfølgende kunne lede til anmeldelse for brud på markedsføringsloven. I skrivende stund går det op for mig at det ville give mening at skrive en form for 'code of conduct' så det kommer til at ske i fremtiden! 
 

#NotSponsored

Finally, I feel it is necessary to make it clear that this is not a sponsored post. I share because I enjoy reflecting on life's small and large and private and professional moments.
I am often in doubt of how to clarify and reduce confusion about whether my content is and #ad or # sponsored when I post something in relation to my different work tasks. Kenneth and I often speak about that it is almost necessary to tag #WorkNotSponsored in order to make sure that there is no doubt that could lead to a report of breach of the danish marketing legislation. At the time of writing, I think it would make sense to write a 'code of conduct' so that is going to happen in the future!