New work for: COFOCO x Spuntino



Alona Vibe Photography restaurant Cofoco

new client

I recently added Cofoco to my client portfolio. A client that I'm very happy to work with, as I'm a great fan of their concept. 

Cofoco has 10 restaurants in Copenhagen with different cuisines. Everything from Italian, Nordic to Japanese. In other words there is something for each taste

The vision is to provide a big food experience for an affordable price, which has resulted in great menus and a lot of beautifully designed restaurants which at the same time feels both fancy and welcoming. 

These photos are from a relaxed afternoon session shooting the new menu at Spuntino





"Spuntino is like gathering the family or a bunch of good friends around a table in an Italian backyard on a summer evening. Under the many green leaves and atmospheric light bulbs you get lots of classic italian food. Mostly served family style."

Alona Vibe Photography restaurant Cofoco
Alona Vibe Photography restaurant Cofoco
Alona Vibe Photography restaurant Cofoco
Alona Vibe Photography restaurant Cofoco

Alona Vibe Photography Cofoco Spuntino
Alona Vibe Photography restaurant Cofoco Spuntino
Alona Vibe Photography restaurant Cofoco spuntino

First work for ADIDAS - #creators




Måske husker nogle at jeg med stor glæde var featured i en kampagne for i adidas NMD_Copenhagen sidste år. 

Da jeg lavede indlægget 2016 in review and 2017 wishes (som iøvrigt var en super fed proces) husker jeg tydeligt det store ønske om at lave mit første fotojob for adidas.

Af en eller anden grund fik jeg aldrig skrevet ønsket ned i posten. Jeg tror jeg blev ramt af en irrationel frygt for hvad andre måtte tænke (dumt, men ikke desto mindre sandt). Måske noget a la "wow, hun har lige lovligt høje tanke om sig selv og sin kunnen".  Bare dumt, jeg ved det godt. 

Hvorfor det måske føles ekstra stort at jeg for et par uger siden lavede mit første job for adidas! 




Some might remember that in the beginning of 2016 my face was featured in the launch campaign for adidas NMD_Copenhagen. It was a big thing for me.

When I wrote the post 2016 in review and 2017 wishes I remember I wanted to put down in words that I hoped that 2017 would be the year where I pulled off my first photo gig for adidas.

For some reason I didn't dare to manifest this wish in the post. I'm not sure why but I guess I was struck by a fear for what people would think.. something like:  "wow, she has big thoughts about herself".

Why it feels really big that I did my first job for adidas a couple of weeks ago!  





Opgaven bestod af portrætter og actions shots af en gruppe af dejlige damer, som træner sammen hver mandag. For at være fuldkommen ærlig er det tæt på definitionen på den ideelle førstegangsopgave. Det er ingen hemmelighed at jeg er den største sucker for portraits (og så endda af seje og fotogene kvinder).  



The shoot consisted of portraits and actions shots of a group of lovely ladies who are working out together every monday. To be perfectly honest it was the definition of the ideal first time assignment for me. Such a sucker for portraits of cool women.  

Alona Vibe Photography Adidas creators Adidas women ANYA
alona vibe photography adidas women Tamara


Hvorfor skriver jeg ikke blot  "new work for adidas" og lader billederne tale for sig selv. Det ville være fuldkommen tilstrækkeligt.

Der er mange årsager, men en af dem er at åbne op på ærlig vis om de forskellige følelser, så som nervøsitet og usikkerhed, der er forbundet med at arbejde med noget, som har stor betydning for en. Her på den anden side hvor jeg har opnået mit mål og med stolthed, kan det gøre mig helt skamfuld, at min usikkerhed gjorde, at jeg ikke turde sige mit ønske højt. Mest af alt fordi jeg siden har lært at der findes en enorm kraft i at turde manifestere sine ønsker og gøre sig fri af irrationel bekymring om andre menneskers dårlige tanker om en. Jeg mener at vi alle bør tænke stort og tro på vores eget potentiale og muligheder for at opnå vores mål. Ligegyldig hvilke mål i livet det måtte være. Og jeg tror ligeså på at folk som udgangspunkt vil hinanden det bedste - så den irrationelle frygt må ikke blive en hindring for at vi går efter vores drømme. 



Why don't I just write  "new work for adidas" and let the pictures speak for themselves. It would have been perfectly sufficient.

There are many reasons, but one of them is the aim to of being open and honest about the various emotions, such as nervousness and insecurity, connected to working with something that is of major importance to one. Now where I reached my goal and with pride, it makes me feel ashamed that my insecurity caught up with me and I didn't dare to say my wish out loud. Mostly, because I have since learned that there is an enormous power in daring to manifest wishes and goals. Which also means freeing one from having irrational concerns about other people's thoughts. I firmly believe that we all should think big and believe in our own potential and opportunities to achieve our goals. No matter what goals in life it may be. There is no shame in that and this practise is loaded with agency. Also I choose to believe that people want each other the best and thinking otherwise shouldn't be an obstacle for our dreams

Code of Conduct: PR disclosure Policy



English /

Having worked and researched in the area of children and youth and digital media - I have realized how big of an impact especially influencers and influencer marketing have on trends and general opinion-making. Thus, I believe that influencers (and the involved companies) hold a great responsibility and accountability when communicating to a larger audience. Furthermore, I'm a great believer of honesty and transparency, but have at times found myself confused by what and how to do a proper disclosure when I haven't bought a product that I'm featuring, or if I somehow profit from the posts, and even when I feature photography work not related to influence work. Why I have decided to write this code of conduct in order to be transparent and eliminate confusion. 


Danish legislation

A law has been made in Denmark (2017) stating that the terms advertisement or sponsored (danish: reklame eller annonce og sponsoreret) must be stated in the beginning of a post when a third party is involved. 

* Advertisement must be used when a product is received with or without agreement and a post is made without payment.

* Sponsored must be used when a post is made with payment. 


My approach earlier

As a conscious choice I have not made a sponsored post till this date  - implying I've said no to jobs where I receive payment in return for a post of specific content. I have always wanted to show the things I like for the sake of sharing recommendations/experiences with no other objective than exactly that. But I have received tons of press samples - things that I have shown and marked as #gifted. But I haven't shown or reviewed anywhere near everything that has been sent - only the products that I have personally used and think are worth showing or writing about. I always share my honest opinion and I've been having a hard time trying to convey that message if money was involved, or if people would get the feeling that my words are sponsored.


My approach in the future

I am in most ways pro this new legislation due to the above mentioned accountability and transparency. But I also find that it is quite delusive in some ways. Inter alia I feel that the terms sponsored and advertisement are very similar in implication. But in reality there is a big difference between receiving a big payment and receiving freebies such as a pair of shoes, which is a difference I don't think the legislation and the terms reflect.

Due to this fact I have chosen to include sponsored posts in my future work as it simply does not make any sense for me not to do so anymore due to the poor/unclear distinction. This means there will be a lot of new opportunities to create content and also ethics to consider in this regard. But my approach to sponsored content will always be the same, I ask myself one question "Would I tell my family or friends about this product?". Whether the product is a €100 lip balm or a €10 shirt from H&M, if it rocked my world, I want it to rock yours too. With this disclosure I feel I have done my best to publicly reflect upon this subject and now I can't wait for this new chapter to begin!  

Further clarification

Press samples

These are sent to me by either the brand, their PR company or gifted at an event. I receive different products everything from clothes, beauty products, shoes to tech products etc. At this point in my 'influencer life', I have more than enough products to last me for a lifetime. And I see absolutely no reasons to dishonestly promote things I don't like as hypothetically I would just keep receiving these things. While getting free products is a luxury and cuts down on the cost of buying e.g. new shoes every once in a while I don't believe it influences my opinion all that much considering the aforementioned. 

(these posts are marked as #advertisement, #ad or #gift)


Sponsored posts

This is when I'm paid to write a post or post a picture of specific content. Which is the type of content I have just decided to include in my work (this is explained in the section My approach in the future).  I'm lucky to be in a position where I don't rely on influence work for my income, and I treasure my readers, followers and community more than the extra cash I can make from taking in all job offers. This makes me very selective with my paid collaborations and that I only do sponsored posts with brands I really love or identify with. 

(these posts are marked as #sponsored)


Not sponsored  photography and work related posts

The fact that I primarily work as a photographer and often showcase my work (separated from SoMe) can be confusing due to the combination of my followings, the type of brands that I work with and the blurred lines of the marketing legislation. The legislation does not instruct to mark work like mine as anything specific. Despite the fact that I will take up sponsored work in the future, the majority of my income comes from work that is separated from the SoMe sphere. It is also here my greatest passion of photography lies, rather than solely posting as an influencer. Why I have chosen to clearly state when I showcase my work on my platforms, as I've experienced too often that people are confused about if I simply forgot to mark a sponsored post, when in reality it is client work. 

(Showcased work is marked as #work,  #mywork or together with #notsponsored)



My platforms (instagram, this site etc) is personal and written and edited by me. The views and opinions are purely mine. This site does not contain any content which might present a conflict of interest. 




This policy is subject to change without notice and was last updated on 30 of September 2017. If you have any questions feel free to contact me directly by email.