Social Foodies: Chocolate and social awareness

The business model of tommorow?

It took me quite some time to find out how to tell everything that is needed to be said in regards to my encounter with the wonderful and visionary company Social Foodies. I hope you will take your time to read and consider. 

Social Foodies sells eg. icecream, chocolate, nuts and seeds, of a high quality in terms of taste and 'pureness' of ingredients, but... Here's the twist that makes this story important for me to tell:

 
 

VALUE FOR MANY

Social Foodies is a private social business which means that it is earning money in alignment with regular market conditions but uses its profit to create jobs for vulnerable social groups or create a solution to other social or environmental challenges. Hereby following a sustainable and circular oriented business model. This means value for many and not just the owner of the company. Social Foodies' chocolate is not only the richest product I've had, but it is also produced socially responsible by considering the local farmers in Africa and the production in Denmark. But This basically means that you become more than just a consumer, you're an active participant in a circle of development work when indulging in your sweets. Seriously, isn't that amazing? 

THE BRIGHT HEAD BEHIND IT

Meet Thor Thorøe, founder of Social Foodies. He is also founder of the big ice cream franchies Paradis Is, that he chose to leave after 10 years, because the business was heading in a direction of prioritizing profit and commercial upscaling over the social values that it was originally founded upon. He therefore started Social Foodies after several visits in Africa where most of the ingredients are grown and produced at the chocolate factory Cocoafair. I had an hour long talk with Thor a day I visited the store at Gl. Kongevej and the conversation, the visions and ideas was echo-ing in my thoughts many days after. I think I got a dreamy glimpse of how the world would look if all businesses were based on and considering the same values as Social Foodies'. Thor is full of incredible stories that many could learn from and he actually reminded me a bit of my amazing father - the definition of a driven human, with a kind heart and everlasting energy.  

 

.. the visions and ideas was echo-ing in my thoughts many days after.

Social foodies - Alona Vibe
social foodies alona vibe

Bounty bars and diagnoses

After an hour of talk Thor got restless and stood up. He quickly went behind the counter and started to make these coconut 'bounty' bars - one of my personal favorites! All of the products are handmade and mostly done in-store as seen on the pictures. The other practicalities in the production in Denmark (for instance transportation or packaging) are done by employees with different diagnoses such as ADHD, Aspergers or Down's Syndrom.

 
Social foodies Alona Vibe
Social foodies Alona Vibe

 


 

Social foodies Alona Vibe

'Flødebolle' workshop

Social Foodies kindly invited me and a couple of friends for a cream puff 'flødebolle' workshop and I couldn't say no as they took the prize for the best cream puff in CPH 2016. We had so much fun that afternoon with Thor hosting the workshop! I sucked, my friends Sophie & Jesper sucked, while Kenneth took the 1st prize with his experience as soft-ice maker back in his teen years. Cool fact: one cream puff pays a daily salary in Africa.. Puff!  

 
 Photo: Kenneth Nguyen

Photo: Kenneth Nguyen

 Photo: Kenneth Nguyen

Photo: Kenneth Nguyen

 

Because Its important

Why do I want to use my space to tell this? Because it's important. The majority of companies today only prioritize the social aspects and potential of their business when they reach success on the bottomline and only after that they spend big money on CSR work. Don't get me wrong, CSR is better than nothing, but in my opinion the problem is that the above mentioned way is like buying a good consciousness and it is doing things backwards. 

I really do believe that social businesses are the businesses of the future. It is what our society and environment need in order to change for the better. Therefore Social foodies is a concept that more people need to know about because it serves as the perfect example of doing good better! This is really no false advertisement (and this is not a sponsored post either): Not only is the idea and vision good, but they execute the idea and they create straight up amazing products. I got so happy to know that when I need my chocolate I don't have to settle with a purchase that doesn't serve a greater purpose than consumption. We as consumers hold a lot of power which shapes the market. A power that we're not always aware of. We need to demand this power and the change we want to see through our consumption.

Thanks to Social Foodies,
for expanding my horizon and my awareness of the options I have.
Thanks to you for reading this story!  

 

Social Foodies
COPENHAGEN. 
Gl. Kongevej 115
Photos and words by
 Alona Vibe & Kenneth Nguyen


 Photo: Kenneth Nguyen

Photo: Kenneth Nguyen

 
 
 

his & her TASTE
Wondered what this is all about? Kenneth and I decided to join creative forces by creating this concept of stories of the best places or experiences we meet on our way. Wether it's at home in CPH or out in the big world. For us it's about sharing gems and spreading the word to all of you. We combine art direction, photography and writing and all content of 'his & her TASTE' is created in collaboration between the two of us unless something else is stated. 

Sounds tasty? 

 
Portrait: Deydey . Delphine Nguyen

First Impression. 
In December I had the pleasure of seeing my little brother Lukas take part in a street dance version of the play ‘the Nutcracker’ directed by amazing Steen Koerner. The female head character caught my attention with her explosive and strong movements, mixed with this clean female energy and grace. I immediately felt the urge to capture and share. Therefore. 

Superstar. Meet Delphine Nguyen also known as Deydey. She's one of the top female poppers in the world and travels far and wide to perform, teach, compete and judge. Deydey literally made popping history when she became the first female World Popping Champion after winning battles in major dance competitions. In my eyes Deydey falls completely into the category of strong women smashing a very competitive industry with such grace. So on our cold December walk we talked about pursuing a career in the dance industry and balancing female/male energy while she danced every now and then.

 
Alonavibe

Career

Deydey has genetic roots in Vietnam but is born an raised in France. Now living between Paris and Eindhoven. She's been dancing since the end of the 90's starting with hiphop inspired by her two older sisters. Eventually she developed her popping and locking and specialized in the funkstyle dances. 

A: Tell me how your dancing career started? 
D: I started dancing in my neighbourhood with my friends outside in the street. I grew up in an area where hiphop was very present with lots of rappers, dancers and block parties. This was at the end of the 90's I was around 7/8 years old. Since those days I kept on dancing had my first crew in 2000 called "Lil Sistas" then at the end of 2001 "Smiley Crew" with who I experienced my first theater piece, choreographic contests and travels! I started entering battles in 2000, started teaching in 2003. In 2006 I decided to move to Paris to pursue my dream to become a professional dancer. From entering and winning battles I made a name and started to get offers to dance in companies and also for artists. This is where my dancing carrier started. 

 

I grew up in an area where hiphop was very present with lots of rappers, dancers and block parties

Alonavibe DeyDey popping
 

A: What would you say to others if they dream about pursuing a career within dancing? 
D: Go for it! But know that it's going to be a lot of hard work ! And never forget why you started dancing at the first point, the love and passion you have for it. One advice I can give is be ready to be open minded, know your strength, be confident and once again don't forget who you are and where you come from!

Alona Vibe Deydey popping

..be open minded, know your strength, be confident..

 
Alona Vibe Deydey popping

FE(MALE) 

A: In the professional world that you’re in - have you ever felt like you had to compensate or adjust the balance of your male/female energy? 
D: As a kid I was surrounded by men, grew up with 4 brothers and was raised by my dad for a while.. So I had mainly male energy. I think that's why I have never been scared, felt unwelcomed or uncomfortable in this "manly" world. But I'm not gonna lie, when I got invited to be one of the 16 dancers at UK Bboy Championships Solo Popping Battle, one of the biggest international contest,  nobody believed I could win. Not even my close people. It just felt impossible that a woman would win this competition. But I trained so so hard for it that I did! After winning it, which was the first (and last) time ever a woman won this category, besides all the nice comments and people being happy that a Woman changed the game, there were a lot of macho comments, many men who were unhappy with me (a woman) winning, saying stuff like "stay in the kitchen", "she won because the judges thought she was pretty" (even more disgusting comments that I don't even wanna repeat!). I felt so disrespected as a woman but also towards my art. I got very sad and upset from all those comments that I decided to train hard again and win the next competition which was Juste Debout (the biggest 2vs2 in the world) to show that it wasn't luck or "just because I'm a woman" but because of my level! And I did it. Growing up I got more aware of my male/female energy and I realized how important and strong my female energy is. Now I think I managed to find the right balance that makes me able to adapt to any situations. I don't think about it I'm just being myself and try the most to be true to my feelings and emotions.  

 

 

 

 

 

 

nobody believed I could win. Not even my close people. It just felt impossible that a woman would win this competition

 

 

 

 

I realized how important
and strong my female energy is.

 
Alona Vibe Deydey
 

Zamounda.

Before I met up with Deydey I did a check up on her digital appearance in order to address my questions better and I stumbled upon a bunch of crew photos of 6 women of different origin..

A: You are part of an all female dance crew. What are the members to you? 
D: My all female crew, Zamounda Crew, we've been together since 2010 Antoinette, Sarah Bee, Alfreda, Manuela and myself . We are first of all good friends. As dancers we have each of us reached a high level in our styles and beside that we are also versatile. One common thing we have is crazy energy and when we get all together it's like fireworks! Lol it's an amazing feeling standing together with them, its like feeling invincible! We know how to push each others limits and to give each of us confidence. Which is important as a crew. 

Alona Vibe Deydey  popping
 
Alonavibe Deydey popping
 

Ethnic street Fashion

A: I fell secretly in love with Deydeys hoodie and realized it's from her own clothing brand.  
D: My clothing brand is a project I have together with my crewmate Manuela. She started to make clothing with her mom whenever she was going to her native country Central Africa. I loved it so much that I was pushing her to make it a real thing. We both got invited to the Redbull dance academy. The basic idea of the camp was to build a platform for influential international dancers and to support us on our way to professionalism where ever this professionalism is leading to (staying in the scene, going on theatre-stages, photo-videography, etc...). That is where it all started for Manuela and me we decided to go for it and build our own brand Bole&Guyen. Our brand is a fusion of ethnic fabrics and contemporary Street fashion exactly representing who we are; two girls from Africa and Asia living in Europe as professional hiphop dancers.

 

a fusion of ethnic fabrics and contemporary Street fashion exactly representing who we are; two girls from Africa and Asia living in Europe as professional hiphop dancers.

A: Your biggest aspiration in life? 
D: To reach full happiness and wisdom and spread it to people around me thru my art.

 

My first Video. Below.

 

A: If you have a point or something else that you want to share. please do.
D: I feel so lucky and blessed having a passion and that I pushed myself to be "someone" and get somewhere. I know that this "dancer life" can end anytime so I try to cherish every moment of it! I believe art is one of the best way to escape and heal from all the troubles in life. So yeah I just wanna say thank you to life and thank you to dance and thank you to all the people that I met along my path that made me who I am today. Much love to you all! 

 

 

Personal note. Thank you Miss Deydey, it was a pleasure working with you! Thank you for dancing for me and my lens in the cold degrees. Most importantly thanks for being such a down to earth, connected, and grace- and powerful rolemodel for many young women out there pursuing the dream of dancing professionally.

The shoot. For me this shoot was about capturing a dancer from a personal angle. Not on stage but in the streets. Working with a dancer still photos never due the art 100 pct right, so I filmed some shaky videoclips in between. Nothing planned just roughly putted together. My first video ever.  Disclaimer: Deydey were dancing to tones of her imagination, so I take the full responsibility of frames where she might not hit the beat. 
In fact it was me not hitting it when editing. Watch it above or here.
Thanks for reading this story!

Alona Vibe

 
his&herTASTE: The Union Kitchen Annex

his & her TASTE  x  The Union Kitchen Annex

The Union Kitchen, or just 'Union', located at Store Strandstræde 21 is busy all days a week. Most days waiting in line is a part of the union experience. Good news; Union has just expanded by adding a little sister to the fam:
 

The Union Kitchen Annex. 

'Annex' is located at Grønnegade 37 in a small petroleum blue basement.  
Annex offers a range of different open-faced avocado toasts, seriously good coffee and handsome guys behind the desk. Go get some!

 
kennethnguyen alonavibe coffee
Kenneth nguyen hisandher alonavibe theunionkitchen
kennethnguyen
kennethnguyen
 
 

The atmosphere is calm and warm and Annex could easily be appointed to be the perfect intimate coffee cave that has been missing in inner CPH. 

 
 
hisandherstaste kennethnguyen alonavibe unionkitchenannex
kennethnguyen

The Union Kitchen Annex
COPENHAGEN. 
Gronnegade 37
Mon-Fri 7.30am 17pm / Sat - Sun 9am - 17pm
Photos and words by
 Alona Vibe & Kenneth Nguyen


 
 

his & her TASTE
Wondered what this is all about? For me its exiting news! Kenneth and I decided to join creative forces by creating this concept of stories of the best places or experiences we meet on our way. Wether it's at home in CPH or out in the big world. For us it's about sharing gems and spreading the word to all of you. We combine art direction, photography and writing and all content of 'his & her TASTE' is created in collaboration between the two of us unless something else is stated. 

Sounds tasty?