Posts in Travel
7 days in New York

This post is not a comprehensive guide but a collection of my visual memories and personal favorites (expect food, shopping and sights) from my first trip to New York City. A trip I've dreamed about and anticipated for years. It finally happened: 7 days of much needed vacation with my love. 



Initially we thought about dividing the week by staying in two different locations for me to get familiar with more areas of the city. In the end we decided to stay all 7 days in the same place to make it less complicated. We stayed in an airbnb in prime Williamsburg located at N 5th st right next to Bedford avenue and Berry st. Two streets full of coffee shops, grocery options, great restaurants and even good shopping. We fell completely in love with the area and when the week was over we kinda agreed that we would never want to stay elsewhere. It just had this home-ish feeling.

A few hotel suggestions: Ludlow, Soho Grand or 1 Hotel in Brooklyn

Alona vibe Photography New York


Breakfast is crucial for me. I get both (h)angry and fatique without it. And then I just love everything that belongs to the breakfast category. Both the healthy and the sweet stuff. If you can relate I warn you that it can get quite stressful with the amount of promising breakfast spots in NYC. In our case we agreed very quickly that we wanted to just take it easy and do what we felt like despite an intense research phase prior to the trip. This resulting in us having the first meal of the day in Williamsburg all 7 days. Some spots noted in advance, but mostly random.

Alona Vibe Photography Gotan NYC



1. Gotan (Williamsburg)
# the healthy

Simple, colorful and seasonal breakfast / lunch menu with a green focus. The avocado toast with feta is really good, as well as their chia porridge with fresh fruit and coffee in bright red cups. They offer milk alternatives oat/soy/almond which is a big plus in my book!

Alona Vibe Photography New york guide

2. Okonomi (Williamsburg)
# the special

One morning we decided to change up our normal morning routines and visit Okonomi, a Japanese restaurant tucked inside a tiny black clapboard house in Williamsburg. We already had our eyes on this place, but when their traditional ichiju sansai set breakfast was recommended by our friend Nana (who has impeccable taste) we knew we had to go. 

Okonomi only has a few seats. Two window-seat tables and a few along the counter that separates the dining area with the open kitchen. It felt very intimate and a bit like a time warp or a two-hour travel to Japan.

The meal consists of 5 small servings, a bowl of multi grain rice, hot miso soup, pickled rainbow colored vegetables, a choice of grilled fish, an optional (but essential) onsen egg  and two sides. A cube of omelet, creamy with soy milk, dashi, white soy and a fillip of sugar, baked until bronzed on top and bottom, and a small stack of green beans. 

Grilled fish is not exactly what I normally appreciate in the morning, why Kenneth doubled-checked 'are you sure you're ready for grilled fish in the morning?'. But it may be one of the best experiences we had during the week. 



3. 5 leaves (Green point)
# the popular

5 leaves is located on a corner that devides 3-4 different neighborhoods in Brooklyn. Due to great popularity the weekend usually means a long queue around brunch time. We went there on a weekday, a little earlier than the rest of the people, and we had no waiting time. I noted 5 leaves from WEAREMAD's wonderful NYC guide (Katrine makes killer travel guides!). Later it was recommended by Frede and a few others of my girlfriends (looking  at you Anso & Kristine). I chose the ricotta pancakes with fresh fruit and cinnamon / honeycumb butter. It was possibly the most delicious stack of pancakes I've ever had. The hype is understandable. To close the loop it's worth mentioning that Munchies has made a "how to: make brunch"-video so we can all learn how to make those legendary pancakes!

Alona Vibe Photography NYC Williamsburg

4. Sweet Chick (Williamsburg & LES)
# the hyped + comfort

Sweet Chick is a modern American diner that serves 'comfort food'. Come here for the best and most hyped duble-coated fried chicken and the perfect airy/fluffy waffles with syrup and three different flavors of whipped butter. Sweet chick was one of the few places Kenneth insisted on showing me and I have to admit that it surprised me a lot and I regret we only went there once. Watch the small video reportage of the place by Hypebeast.

* Met that beautiful couple at Sweet Chick.


5. Pies'n'Thighs (Williamsburg)
# the greasy

Greasy soul + slow food w. a focus on American dishes. Don't get their buckwheat waffles (Sweet Chick does it better) but instead order the biscuits, donuts or pies which the place receives a lot of praise for. I still dream of the delicious crunchy+ buttery biscuits with honey curd. Pies'n'thighs are also worth experiencing for the authentic and local atmosphere with southern interior design and soul on the playlist. Got to love places that serve you Sam Cooke and Erykah Badu tunes for breakfast.






# Mexican

One night we craved Mexican food and went to Tacombi on Elisabeth St. where corn tacos are served from a vintage VW combi truck in a former garage space. The garage is decorated with light bulbs, colorful handpainted wall signs and potted plants evoking tropical feelings. Despite it being a bit pricey we enjoyed every bite and left very satisfied. The chicken quesadilla is a must!

Katz delicatessen
# Meat

Also known as Katz's of New York founded in 1888. A quick disclaimer is that this is an iconic kosher deli for hardcore meat lovers. The pastrami sandwich is a cult-favorite, but even if you're not a fan of meat sandwiches, the busy space is interest to see nevertheless.

Tacombi Nolita via

Tacombi Nolita via



Pokebab (Williamsburg)
# Fresh + Fast

I lost track on the amount of Pokebowls we had during our 7 days.  If you haven't heard about this hawaiian/japanese food concept you should check it out. Pokebab quickly became our local to-go lunch/dinner spot as it is an easy and quick way to get healthy food consisting of good carbs, greens and fish.


The Four Horsemen (Williamsburg)
# Neigbourhood gourmet

"A neigbourhood restaurant" that serves natural wines and delicious food in Japanese-Scandinavian surroundings. We spend our last night in NYC with a perfect dinner at the Four Horsemen together with two danish friends. My homegirl Polina lives in NYC and works for LCD Soundsystem's frontman James Murphy and wife Christina Topsøe who together opened the bar and restaurant. For good reasons the restaurant has become Polina's second home and was able to guide us through the menu. But honestly I feel pretty content of saying that every dish served here is a safe choice. It was balanced, interesting and beautiful food. Every little bite. It would be my first choice for a dinner date with friends or a loved one. The prices are high, the crowd is cool, it feels homey and evokes exactly the feeling of a neigborhood restaurant where you want to hang out every night during the week. The spot is featured in the Netflix series Master of None and Vice's Munchies!


... out on these spots. 

Milk Bar (Sweets) 

De Maria (breakfast + lunch)

Paulie gee (Pizza)

Roberta's Pizza (Pizza)

Má Pêche Momofuku (Asian Fusion)

Aburiya Kinnosuke (Authentic Japanese izakaya)





Lower Manhattan/SOHO

In my humble oppinion I think SoHo is New York City’s prime shopping district. SoHo (an acronym for South of Houston Street) features galleries, luxury boutiques and independent-designer outposts. Besides good shopping there are plenty of photo opportunities and great food and coffee in this area. Too many to name them all, so here's a few highlighted stores.






KITH, founded by sneaker designer, Ronnie Fieg in 2010, recently opened up to a three floors flagship store on Lafayette Street. The store caters multibrand streetwear to both men and women. I loved the conceptual and well designed store even tho I didn't bring anything with me home. Check it out if you're into limited edition sneakers, streetwear, or want to be cool with the cool kids and fancy an Insta worthy treat.


Stadium Goods & Flight Club

Two classics if you're into sneaker re-selling or searching limited releases. There are severals in NYC but these are a must.

Stadium Goods

Stadium Goods



For the K-beauty geeks this is a must. My favorite shops were Clio and The Face Shop. Both had a lot of great deals and gave a lot of samples with a purchase. Tho I would recommend doing some research on which brands and products that you're interested in before heading to these shops as you can easily get overwhelmed by the endless amount of options - which are all written in korean to make it more complicated haha.

A few others I enjoyed..




... you're interested in online branding and business development anno 2017.


1. Supreme

You either love or hate this brand. But it's impossible not to be fancinated by the recent years succes, insane demand and hype about the brand with the red box logo. It is named the most reselled brand in the world. Therefore it is highly recommended to pay the store a visit to experience the brand culture everything from how you register online (to get a spot in a qeue), stand in multiple lines to get inside the store, the reselling culture (online and supreme pushers at street corners) and the whole vibe inside the store which feels like most kids' holy grail. Make sure to visit the recently opened store in Williamsburg. It's bigger than the one in SoHo and has a built-in skate bowl in the back (like the OG in L.A.). But be prepared for the qeues and bodyguards.


2. Glossier Showroom

Make sure to check out the girly universe at the Glossier showroom, which has, in the course of two years, gone from launch to being talked about as the beauty brand that possibly defines a whole generation. Another interesting space to visit if you are interesting in a brand that has huge succes with appealing to the digital generation. Again be prepared for the qeues.



3. Outdoor Voices

A beautiful light- wooden shop of the interesting workout and sportswearbrand that lives a succesful life online (+ offline). Outdoor Voices (OV) is another brand to watch in terms of succesfully understanding this generation and develop products that are great and appealing. OV wants to take out the aspect of competition and is higly based on a loyal community. Check out #doingthings on IG to get an idea.



* See this recent discussion and talk with founder of Glossier, Emily Weiss and founder of Outdoor Voices, Tyler Haney, at TechCrunch to know more about community and brand building, supply chain optimization, and expansion.

* See the Complex produced documentary about the reselling culture around Supreme

outdoor voices


NYC is obviously full of sights. Why I have limited this post to only bringing my favorites from this visit. Expect no Statue of Liberty but a few other classics. 

Alona Vibe Photography New york guide
Alona Vibe Photography New york guide


For the perfect sunset view. My boyfriend thinks the Top of the Rock offers a better view of the city than Empire State Building. I haven't experienced the latter, but I loved the view from the Rock. Lower Manhattan on one side, Central Park on the other. Make sure to buy your tickets in advance (through website) to skip the line, and I recommend going an hour before sunset to catch both the daylight and the golden NYC light.

Alona vibe photography NYC guide Top of the rock


We didn't get to see Brooklyn Bridge which is highlighted in every decent NYC guide (saving up for a 2nd visit). But instead we crossed Manhattan Bridge which has a few good photo spots on its way (especially on the Manhattan side) and a cool overview of the city.

Alona Vibe photography NYC kenneth nguyen
Alona Vibe Photography New york guide
Alona Vibe Photography New york guide
Alona Vibe Photography New york guide
pitstop for 2$ pizza

pitstop for 2$ pizza



China town is busy, noisy, interesting, colorful and full of photo opportunities. But be gentle and respectful as the asian culture is not too keen of being photographed.




Formerly a rail track, now an elevated park that spans around 15 blocks. I loved everything about this park. It's something really special to be able to pass through multiple neigbourhoods and watch it from a couple of meter height. An other very different perspective than the one you get from the street. The modern architecture is softened up with the wild greenery, and this combo makes for great pictures and plenty of spots to relax and take it all in. 


Central park

Another classic but a must see for a first timer like me. We took the time to walk around and see the different nooks and hooks of the park and stop at the incredible beautiful Bethesda Terrace and Arch in the heart of the park (pictured). 

Alona Vibe Photography
Alona Vibe Photography
Alona Vibe Photography New york guide
Blue bottle

Blue bottle



I drink a cup or two a day and I do so with great pleasure. So does my baby K. So of course we were on a daily coffee hunt. Here's three favorites we stumbled upon.

Blue Bottle 
Blue bottle has several shops around the city, with clean interior and product design and cool barista geeks. The brand is said to be somewhat of a cult-favorite and there is no doubt that they served us the best cup of coffee on the whole trip. Make sure to bring home a package of coffee beans!

Toby's Estate (Williamsburg)

Buzzing busy cafe/coffee shop in prime Williamsburg with a great cup of coffee. Safe and delicious. Suggested by a sweet native and follower of mine! 


Voyager espresso (Manhattan)

Named after the Voyager spacecraft, this shop goes for the sci-fi vibe and serves La Cabra coffee.

Alona Vibe Photography Blue Bottle Coffee



Alona vibe photography nyc
Alona Vibe Photography 7 days in Nyc guide



New York City , October 2017. 

2016 in review and 2017 wishes

2016. What a perfect and awful year at the same time. Globally and politically I'm tempted to say that it is one of the worst in newer time. Personally a LOT of dreams came true and others were destroyed ruthlessly. It will be one of the years I'll remember as the happiest and saddest.

I will limit this post to a personal run through of year 2016's moments of pain and glory. Reflection fosters evolution. My one and realest wish not only for 2017 but for life.


25th birthday

On the 13th of January I turned 1/4 of a century and I published the first post on this site. It was with profound peace that I reflected over the process of aging. I remember defining my primary goal for 2016 as "to remove obstacles that make life emotionally complicated, the mind blurry or the heart heavy"

Therefore I said goodbye to relations and projects that felt wrong and I prioritized to rest and practice my balance. During first quarter of the year I finally managed fro a period to stop stressing over earning a lot of money (for savings). Instead I slept more at night and channelled my love and time to those who comfort me everyday with their support. 

In 2017 I will still need to focus on this - and it will involve more excising, better eating habbits and quite moments of self development. 


Female empowerment

In February I joined a music video production for danish Rnb/pop artist Anya, where I worked as a production assistant and also did behind the scenes footage. I learned much in terms of photography and videoproduction by working on this set, but mostly the day served as a massive shedding of female power -

The positive focus on female empowerment is something I've felt rising in 2016. I've seen waves of female driven movements engaged in the mission of encouraging women to empower other women. I feel that the understanding of the term feminism has evolved a bit and changed for the better. Less alianation and more unifcation between women and women, and men and women in this cause. The feeling I get from this is so oddly soothering and purifying - things related to this topic is absolutely what I've spend the most time on studying through different media in 2016.

In 2017 I wish to meet and create more projects together with other beautiful and strong women in order to contribute to these waves!

Lucio sousa Alona vibe

portrait of Lucio Souza

March. The meeting with brazilian tattoist and idealist Lucio is one of the meetings that took me most by suprise and a moment I remember the clearest from 2016. We walked through Copenhagen and talked for 4 hours straight in portuguese about the political situation in Brazil, how he grew up, prejudices, EU vs Brazil, cultural differences in sexual behavior and love. People looked at us with confusion when passing them in the streets. Lucio became a good friend afterwards and this experience became a driving force for doing portraits, tell stories, and be conscious about my prejudices and always talk with people instead of remaining silent. All of us have so much to learn from each other. This is also one of the stories I've gotten the most positive feedback on from all you guys. Knowing that you enjoy these kind of posts and photos makes me excited and incredible happy. 


first feature in photo campaign

.. happened in 2016 and also a couple more followed. If someone had asked my around New Years last year I would never have guessed that this would happen, but nevertheless it did and it taught me a lot about the creative process and art of photography as well more about the strategic and executive levels of advertisement.  


adidas Originals NMD


On a really cold February day we shot the adidas NMD_ Copenhagen campaign pictures. Later in March the NMD_ Runner released in Copenhagen and as the incarnated Adidas girl that I am it was a great pleasure to be doing my very first campaign feature ever representing nothing less than Adidas. Professionally it's one of the biggest moments of 2016 and through the campaign I believe we managed to convey both the NMD and city identity with the photos shot by the great team of photographers. Thanks for the opportunity Abdellahn Ihadian who did the pictures of me and to  Adidas Denmark for this collab as well as the many sponsored kicks this year! 


Winberg Jewellery campaign

In March I did the second campaign shoot - this time with danish Winberg Jewellery. I remember being super nervous and excited at the same time for this challenge. It was mentally challenging to pose naturally with bling in front of my face I must admit. And to publish it afterwards was just as nerve-wrecking..

.. Which pissed me off a bit. The fear that friends and acquaintances would think something bad. Oh damn, we humans sometimes! It should be alright to show a piece of work that has something to do with looks or succes and in the same sentence express proudness.. This is something I want to change, I want it to feel alright. The fear of others thoughts is often what prevent us from acting on things we wish to happen, or we wish to share or simply attract in life. Beauty, being smart or having success is not something we should be offended or attacked by - for me it has become a constant flow of inspiration. All it took was the decision to see it that way. So a goal for 2017 is to feel alright about flaaaunting it and also supporting others when they do! Lets build up one another!
Working with Winberg was a very cool and proud 2016 moment. Thanks to the dreamteam Lea, Teis and Mie! 


Ted x copenhagen

In April I did the pictures for the official poster and general visual identity for the main event 'Reconsider this' in Copenhagen 2016. First time seeing my photography hanging around the city in a printed version! Yay! Thanks to Isak for modelling! 


first lookbook

The first day of what felt like summer I art-directed and shot my first full lookbook for GEIT COPENHAGEN together with 5 cool ladies. Working with gorgeous model and artist Fie Fenneberg from Unique gave me new perspectives on instructing as a photographer, but also modelling techniques that I've been using ever since - the trick is movement. A 2016 moment were I felt very humble - knowing that this work would play an important role in the realisation of a fellow woman's dream - launching GEIT Copenhagen. Thanks Cecilie Pram! Find the full post here. 

No doubt that it would be a great pleasure to do an other look book in 2017! 


VICE in Lisbon

Early June I went to Portugal on an exclusive media production assignment for VICE Denmark together with the coolest crew! It was a gift to be working alongside this crew of professionals and I took a lot of knowledge with me home from this work trip. Also It was the first time that I got a specific job because of my Portuguese language skills and that was a huge moment for me - something I've dreamt of since for ever. 


Apple Music

Around June I made a quick feature in a digital campaign for Apple Music shot by the talented Max Madsen. Thanks for having me!


A special kind of Wedding

Mid June. Weddings are always intense and hard work. It's many hours of shooting, many important moments to capture and a very long editing process afterwards. But it is equally amazing and maybe the greatest honor to perpetuate two souls' tying their love together. I'm highligtning this specific wedding and yet un-published series because it was special for me to capture two ladies' marriage ritual. Maria & Malene, known for their unrelenting smiles and professionalism in everything they do. It made me proud to live in Denmark, a country were this type of marriage is allowed and aware that it is not like that everywhere in the world. I hope that the message love is love and love knows no gender or race are messages that once and for all will get through in 2017.



July. Malene is as close as I can get to having a sister. We've known each other all our life. Her having her first child is one of the biggest personal moments of 2016. Without a doubt. Can't wait to see him grow and be an awesome bonus auntie! 


Amalfi coast 

My girl Anso and I needed a break from Denmark and decided to go to Italy to eat us half to death in pizza and gelato and unwind the sun. It didn't go exactly as we planned, but looking back at it I'm very happy to have spent this summer break with her. Thanks AS!   


Trailerpark Festival with Ibyen

July. 2016 was the year of the 10th and last Trailerpark Festival. I had the pleasure of covering the festival for Politikens Ibyen account on Instagram and the team behind, Art Rebels and Space10. I was so close to not do this job due to a heavy work load, but it ended up being a really great experience that later on led to a couple of more jobs in 2016. Thanks to the people at Rebel United for having me! 


Moons and Junes Portrait.

In the end of July I did a reportage and portrait of Agnete founder of Moons and Junes. A woman with a fired up personality and drive that has brought her straight to her goals. Agnete just got back home from a semester at Columbia University so I predict that 2017 will bring more coffee meet ups between the two of us! I got an amazing response on this series - in terms of editing and shooting it's a result I look back at with pride. I especially like the use of light and colors. Definitely a wish to create more visual stories like this one in 2017.


Days  down south

 A couple of days in August were spent with long time soul friend Emilie. We hung out at my parents house, painted in the orangery, had french press coffee, talked in the realm of the night, and took the loveliest summer pictures against colored walls. Those days are a very happy memory of 2016. I try to use as much time with my family and friends as possible. But on the friends account there is room for improvement. So a big wish for 2017 is to spent more time in summerhouses, taking long walks or having simple dinner nights with friends! 



Mid August an other peak point of 2016 happened as I travelled to Rio de Janeiro for two weeks to cover the Olympics 2016 together with Kenneth Nguyen. It was a really big thing for me to be a part of and contribute to with my language skills, read the full post by following the link. We went there with many concerns in regards to security, but the whole experience was extraordinary and the Brazilians did an amazing job hosting this massive event! We worked for Danske Spil which is a main sponsor of Team Denmark. They did a work pitch that gave us almost total freedom to do this job. It's amazing to work with a client that trust the 'expert' that they have hired instead of trying to constrain or control the creative process. My experience is that the outcome is better when taking this approach. Thanks to Danske Spil for this opportunity and the trust!  

On a personal note I got to see my very dear friend Paulo del Valle again (yay buddy 3 years in a row!) and also got to visit my beloved extended family the Fabres. Kenneth did a bunch of vlogs which can all be found on his youtube channel (here, here or here) - I love those videos. This way I will always be able to look back at this extremely cool work experience along side him. 


Master at IT University of Copenhagen

Meet my nerdy part of life! In September I started the master program Digital Innovation and Management at the University of IT in Copenhagen. A study that combines media, technology and society. The geeky side of me has never been more happy - the university is mad cool and there are a lot of resources and freedom to pursue dream projects. Of course I’ve been annoyed about deadlines, no doubt about that, but it has been with an underlying feeling of having begun the right specialization in terms of education. 


Since October a lot of incidents occurred on the personal front that made me down prioritize the studies. Sometimes the only thing you can do when life is taking over your plans is to follow along - and therefore I also decided to not hand in one of my exams for the first time ever in life. Not exactly how I want it to be, so the plan for 2017 is to stop having a tight schedule with no buffer if accidents should happen. Not only because I want to perform better, but because I don’t want to be the edge of a mental break down and be able to breath, and in terms of my studies be able take full advantage of the gift it is to study for free with support from the state!

January will be kicked off by being a finalist in Venture Cup Challenge 2017 with a research project that I will be doing together with my study colleague. Hopefully many more exciting nerd projects will occur during this new year! 



2016 offered a lot of great photojobs, some are mentioned already others will end up in the portfolio. It's been everything from book portrait, events, products, food and the list goes on. A place I've enjoyed to get to know better is Space 10. They are a bunch of nerds and really good at what they do working in the field of tech and design to improve life just to mention a few. Thanks for all the great work moments in 2016 to all my work clients! 


Loss of family members

In August 2016 took away my dear grandmother. My dad and his 3 siblings handled so well. She was a beautiful, powerfull lady I thought we would have for longer, but she was also fulfilled with days in life. She passed away peacefully.

In October my closest family experienced the hardest and most surreal experience ever in life. My big brother and his fiancee lost their unborn son, Bowie, in a very late stage of the pregnancy. He was perfectly created, but somehow not ready for the life on earth. On the 26th of October Bowie was burried at the most tragic and beautiful funeral I've ever been to. I am in awe of the strength that my brother and his fiancée had when they carried the little coffin down the aisle in the church - as well as the strength in the following process of maintaining a relationship that needs to carry the sorrow of this terrible loss. Mathias I wish you to get better very very soon too. You two are my idols and biggest inspirations and you will get through this. 2017 is your year and I can't wait to celebrate your journey in the culmination of your marriage this  summer. 


The most important lesson learned is that being a friend or relative of a human that has lost a relative is a very poorly guided act. We don't know how to approach the grief. But I now know that the only thing you can do wrongis not to do anything. I understand the fear of saying something 'wrong', but rather an awkward comment or a joke than the relative feels like it has become a ghost in the aisle. Rather a call or a text message too much than one too little. Grief is a project that needs to be handled collectively in the circle of friends, family and at work. 

Thanks to all who supported and still does in this ongoing process. 



Start November I spent 8 incredible and also incredible needed days on Iceland with my babe Kenneth. In the realm of the loss of my brothers son I really needed to be under open air with Kenenth by my side. So the timing couldn't have been more perfect. We went in collaboration with the Icelandic brand 66North. Both the brand and the country won my heart totally. It's been a while since I've truly missed a travel destination but Iceland is bugging me. I really want and need to go back again - there is still so much to explore and the feeling of a life unplugged from tech and society is rare to find somewhere else. A huge thanks to Fannar, 66North for making this trip possible, providing us with clothing and 4wheelers and to K to show me your favorite place. I'm so happy to have created this memory with you and for having put a title on the relation between the two of us. An absolute 2016 peak point. 

For 2017(or further in the future) I hope to visit New York, Japan, Indonesia, a bit closer Norway, Stockholm, Berlin and Morocco.

Kenneth did a couple of vlogs from Iceland as well - here, here, here, here


End of the year

Christmas was warm and spent with the family and New Year's eve with a bunch of friends and later on with K. 

This post took forever to make and probably also to read through. But making these recaps are of great value for the soul.

Thanks fam, friends, workclients, colleagues, precious people, loves for all the special moments in 2016. Also the ones that weren't perpetuated in pictures and not posted in here. Lets meet for many more in 2017.

Peace and light. Alona.