Code of Conduct: PR disclosure Policy

 

 

English /

Having worked and researched in the area of children and youth and digital media - I have realized how big of an impact especially influencers and influencer marketing have on trends and general opinion-making. Thus, I believe that influencers (and the involved companies) hold a great responsibility and accountability when communicating to a larger audience. Furthermore, I'm a great believer of honesty and transparency, but have at times found myself confused by what and how to do a proper disclosure when I haven't bought a product that I'm featuring, or if I somehow profit from the posts, and even when I feature photography work not related to influence work. Why I have decided to write this code of conduct in order to be transparent and eliminate confusion. 

 

Danish legislation

A law has been made in Denmark (2017) stating that the terms advertisement or sponsored (danish: reklame eller annonce og sponsoreret) must be stated in the beginning of a post when a third party is involved. 

* Advertisement must be used when a product is received with or without agreement and a post is made without payment.

* Sponsored must be used when a post is made with payment. 

 

My approach earlier

As a conscious choice I have not made a sponsored post till this date  - implying I've said no to jobs where I receive payment in return for a post of specific content. I have always wanted to show the things I like for the sake of sharing recommendations/experiences with no other objective than exactly that. But I have received tons of press samples - things that I have shown and marked as #gifted. But I haven't shown or reviewed anywhere near everything that has been sent - only the products that I have personally used and think are worth showing or writing about. I always share my honest opinion and I've been having a hard time trying to convey that message if money was involved, or if people would get the feeling that my words are sponsored.

 

My approach in the future

I am in most ways pro this new legislation due to the above mentioned accountability and transparency. But I also find that it is quite delusive in some ways. Inter alia I feel that the terms sponsored and advertisement are very similar in implication. But in reality there is a big difference between receiving a big payment and receiving freebies such as a pair of shoes, which is a difference I don't think the legislation and the terms reflect.

Due to this fact I have chosen to include sponsored posts in my future work as it simply does not make any sense for me not to do so anymore due to the poor/unclear distinction. This means there will be a lot of new opportunities to create content and also ethics to consider in this regard. But my approach to sponsored content will always be the same, I ask myself one question "Would I tell my family or friends about this product?". Whether the product is a €100 lip balm or a €10 shirt from H&M, if it rocked my world, I want it to rock yours too. With this disclosure I feel I have done my best to publicly reflect upon this subject and now I can't wait for this new chapter to begin!  


Further clarification

Press samples

These are sent to me by either the brand, their PR company or gifted at an event. I receive different products everything from clothes, beauty products, shoes to tech products etc. At this point in my 'influencer life', I have more than enough products to last me for a lifetime. And I see absolutely no reasons to dishonestly promote things I don't like as hypothetically I would just keep receiving these things. While getting free products is a luxury and cuts down on the cost of buying e.g. new shoes every once in a while I don't believe it influences my opinion all that much considering the aforementioned. 

(these posts are marked as #advertisement, #ad or #gift)

 

Sponsored posts

This is when I'm paid to write a post or post a picture of specific content. Which is the type of content I have just decided to include in my work (this is explained in the section My approach in the future).  I'm lucky to be in a position where I don't rely on influence work for my income, and I treasure my readers, followers and community more than the extra cash I can make from taking in all job offers. This makes me very selective with my paid collaborations and that I only do sponsored posts with brands I really love or identify with. 

(these posts are marked as #sponsored)

 

Not sponsored  photography and work related posts

The fact that I primarily work as a photographer and often showcase my work (separated from SoMe) can be confusing due to the combination of my followings, the type of brands that I work with and the blurred lines of the marketing legislation. The legislation does not instruct to mark work like mine as anything specific. Despite the fact that I will take up sponsored work in the future, the majority of my income comes from work that is separated from the SoMe sphere. It is also here my greatest passion of photography lies, rather than solely posting as an influencer. Why I have chosen to clearly state when I showcase my work on my platforms, as I've experienced too often that people are confused about if I simply forgot to mark a sponsored post, when in reality it is client work. 

(Showcased work is marked as #work,  #mywork or together with #notsponsored)

 

Disclaimer

My platforms (instagram, this site etc) is personal and written and edited by me. The views and opinions are purely mine. This site does not contain any content which might present a conflict of interest. 

 

 


 


This policy is subject to change without notice and was last updated on 30 of September 2017. If you have any questions feel free to contact me directly by email. 

 

 

Photoworkshop for Samsung #note8

Danish /

I fredags havde jeg en begivenhedsrig arbejdsdag i min lille enmandsvirksomhed. 

Ankomst + urolige nerver

Kl. 13.45 forsøgte jeg lettere forpustet (og unødigt sent på den) at finde elevatoren til øverste etage i de nye Axel Towers. Der i de højere luftlag, på den nyåbnede TRIO sky bar & restaurant, skulle jeg og ven / kollega Allan Torp fra Bungalow5dk, agere hosts og afholde en fotoworkshop for Samsung for en håndfuld inviterede mennesker (primært influencere og magasiner). Workshoppen var i forbindelse med Samsungs lancering af deres nyeste smartphone Galaxy Note8, som både jeg og Allan havde fået i hænderne et par uger forinden. På en og samme tid føltes det som en hjemmevant opgave og en angstprovokerende præstation jeg havde sagt ja til. Jeg er ikke fuldkommen sikker på hvorfor. I gennem min uddannelsestid har jeg jo holdt et utal af præsentationer, men måske det er første gang jeg har været en såkaldt host og facilitator af en workshop for en kommerciel kunde.  Fordi jeg denne gang var en anden type af afsender. Eller blot fordi det var vaske ægte 'førstegangs-oplevelse'.  

Men som gæsterne ankom og fandt et sted at sidde blandt blomster, brød med saltet smør, østers og jomfruhummer, så indfandt roen sig i mig og i det fine lokale med udsigt til rådhustårnet. Og det var simpelthen så fin en oplevelse. 

English /

This Friday I had an eventful work day in my little one-woman business.

Arrival + nerves

At 13.45pm I arrived a bit out of breath (and unnecessarily late) and had troubles with finding the elevator that would take me to the last floor at the Axel Towers. At the just opened TRIO sky bar & restaurant, my friend / colleaque Allan Torp from Bungalow5dk and I, were to host a photo workshop for Samsung for a handful of invited people (primarily influencers and magazines). The workshop was in conjunction with Samsung's launch of their latest smartphone Galaxy Note8, which both I and Allan had tried out for a couple of weeks prior. At one and the same time I found myself feeling calm and nervous about this task. I'm not completely sure why. Throughout my education I've held many presentations, but it might be the fact that it was the first time I've been a host and facilitator of a workshop for a commercial client. Maybe the new role or just the fact that it was a first-time experience.

As the guests arrived to the room that had a unseen view to the city hall and found a place to sit among the flowers, bread and salted butter, oysters and lobster, the calm found me. And it was simply such a nice experience.

 
Pics Note8

Pics Note8

Samsung note8 Alona Vibe photography
 

Danish /

Arbejdet med Samsung

Både Samsung og jeg selv har lagt vægt på at omdrejningspunktet for workshoppen ikke var at overbevise en række gæster til at konvertere til Samsungs Note8. Men nærmere at skabe en opmærksomhed og en hands on oplevelse. Min del af workshoppen bestod af en gennemgang af kameraet og de mest gavnlige funktioner set fra en fotografs perspektiv. Jeg synes jobbet var interessant fordi Samsung er en stor og vigtigt spiller i den teknologiske innovation og af en mere lavpraktisk årsag som at min telefon er et vigtigt værktøj i fotografiarbejdet og det derfor vigtigt for mig udforske hvad der leverer bedst ift behov.

Arbejdet med note8 har for mig (som iPhone bruger) være præget af en teknologisk nysgerrighed og vagt en indre diskussion om hvilken produkter jeg vælger at bruge. Bruger jeg et produkt pga produktets funktionalitet, brandet eller måske et spørgsmål om kompatibilitet og nemhed? Det er helt sikkert en blanding af det hele. Qua mit studie (Digital Innovation og Ledelse) finder jeg netop refleksioner enormt interessante. 

Tak til Samsung, RelationsPeople, Bungalow5dk og de fremødte for en dejlig eftermiddag! 

 

English / 

Working with Samsung

Both Samsung and myself have emphasized that the focal point of the workshop was not to convince anyone to convert to Samsung's Note8. But more create awareness and provide a hands on experience. My part of the workshop concerned the camera and the features that I found beneficial coming from a photographers point of view. I found the job offer interesting because Samsung is a big and important player in technological innovation and for a more low key reason that my phone is an important tool in my work, why it's important for me to explore what better meet needs.

The work with note8 has for me (as an iPhone user) been characterized by a technological curiosity and sparked a discussion about which products I choose to use. Do I use a product due to the functionality of the product, the brand or perhaps a matter of compatibility and convenience? It's definitely a mix of it all. Due to my master program (Digital Innovation and Management), I find these reflections very interesting.

Thanks to Samsung, RelationsPeople, Bungalow5dk and to the participants for a nice afternoon! It was indeed a pleasant first-timer. 

 


#NotSponsored

Til sidst så føler jeg det er nødvendigt at gøre klart at dette ikke er et sponsoreret indlæg. Jeg deler fordi jeg nyder at reflektere over livets små og store, private og professionelle øjeblikke. Jeg er ofte i tvivl om, hvordan jeg skal skabe klarhed og mindske forvirring om hvorvidt mit indhold er #reklame eller #sponsoreret, når jeg poster noget i relation til mine forskellige arbejdsopgaver. Kenneth og jeg taler tit om at det næsten er nødvendighed at tagge #WorkNotSponsored for at der simpelthen ikke kan herske tvivl, som efterfølgende kunne lede til anmeldelse for brud på markedsføringsloven. I skrivende stund går det op for mig at det ville give mening at skrive en form for 'code of conduct' så det kommer til at ske i fremtiden! 
 

#NotSponsored

Finally, I feel it is necessary to make it clear that this is not a sponsored post. I share because I enjoy reflecting on life's small and large and private and professional moments.
I am often in doubt of how to clarify and reduce confusion about whether my content is and #ad or # sponsored when I post something in relation to my different work tasks. Kenneth and I often speak about that it is almost necessary to tag #WorkNotSponsored in order to make sure that there is no doubt that could lead to a report of breach of the danish marketing legislation. At the time of writing, I think it would make sense to write a 'code of conduct' so that is going to happen in the future!

Notem Studio

 

Launch

This morning I was invited to breakfast and launch of the new stationary / paper goodsbrand, NOTEM Studio, at a habour front in Nordhavn. It happens rarely that I end up sharing photos from an event in this journal, but today is an exception.

NOTEM Studio creates beautiful and functional products rooted in the Scandinavian design tradition. It's products that make you want to drop whatever smart digital tool you are using and enjoy the slower pace and the tactile sensation of using paper.

The reason why I write this is because of the founder Signe Birkvig. I have met Signe once before, but never with a real handshake. I said yes to the invitation because she is good at her craft. What motivated me to write was her welcoming speech to the attendees. As she spoke to us next to the water, with her products displayed around the venue, her voice was real and quivering. She was moved by the launch and excused herself.

 

Alona Vibe  Notem Stationary
Alona Vibe photography  Notem Stationary
 
Alona Vibe  Notem Stationary

 

The excuse reminded me of dreams. How they are often the beginning of something. How they can completely take over ones life when we dare to act upon them. How fear of failing in the process can be very present. And how the sensation of realizing a dream is greater than the most. Moving.

How we all have dreams. Some are still hesitant and contemplating. Some have reached a turning point and sprung into the crazy ride. Family, friend, aquaintance or stranger. Little is as great as celebrating dreams coming true. This morning was such a day. Congratulations on making NOTEM studio a reality.

 

 
Alona Vibe  Notem Stationary
Alona Vibe  Notem Stationary

Signe Birkvig, founder of NOTEM studio.

Alona Vibe photography Notem Stationary