adidas Originals SS16 campaign. Last month the widely anticipated NMD runner from adidas Originals had its release in Copenhagen and it was quickly a sold-out. The campaign is part of the international 'future' campaign (maybe you recognize the mantra "I'm never gonna fall in line. your future is not mine") which I personally think is the strongest visual and digital campaign adidas has done in many years.
Being stoked about the campaign and as the incarnated adidas girl that I am, I was quite psyched to be asked to have my face (and feet) in the NMD_Copenhagen campaign for adidas Denmark and to be working with some of Copenhagen's best photographers. The people inspiring me everyday in photography. The campaign and the NMD's were launched at an exhibition at Space 10 to top it all off.
This post contains a few of the pics that made it through the cut for the campaign and some lighter outtakes. Hit this link to watch the flip video made out of all photos from the campaign.
All photos in this post are taken by Abdellahn Ihadian.
- The past empowers the future
- Made for the urban normadic lifestyle
adidas Originals NMD_Copenhagen