Modelling sustainable coats for FJORDRUBY


A couple of months ago I agreed to model for a brand that I have been looking forward to tell more about.

Fjord Ruby is a sustainable outerwear brand that design and produce coats in limited quantities using deadstock textiles with a mission to reduce waste in the fashion industry. I’ve kept an eye on the ladies behind Fjord Ruby for quite a while and I see all of their creations as really high quality and sophisticated. Therefore, it was a complete no-brainer for me to be a face for such a mission and project.

The campaign is shot by Kia Hartelius who I have assisted on several shoots and hold very dear. Absolutely loved being portrayed by Kia, alongside Safa and Nanna.

fjord ruby kia hartelius
fjordruby Kia Hartelius

Campaign for fjordruby
Shot by Kia Hartelius
Beauty by Ayoe Nissen