Posts in Guide
7 days in New York

This post is not a comprehensive guide but a collection of my visual memories and personal favorites (expect food, shopping and sights) from my first trip to New York City. A trip I've dreamed about and anticipated for years. It finally happened: 7 days of much needed vacation with my love. 



Initially we thought about dividing the week by staying in two different locations for me to get familiar with more areas of the city. In the end we decided to stay all 7 days in the same place to make it less complicated. We stayed in an airbnb in prime Williamsburg located at N 5th st right next to Bedford avenue and Berry st. Two streets full of coffee shops, grocery options, great restaurants and even good shopping. We fell completely in love with the area and when the week was over we kinda agreed that we would never want to stay elsewhere. It just had this home-ish feeling.

A few hotel suggestions: Ludlow, Soho Grand or 1 Hotel in Brooklyn

Alona vibe Photography New York


Breakfast is crucial for me. I get both (h)angry and fatique without it. And then I just love everything that belongs to the breakfast category. Both the healthy and the sweet stuff. If you can relate I warn you that it can get quite stressful with the amount of promising breakfast spots in NYC. In our case we agreed very quickly that we wanted to just take it easy and do what we felt like despite an intense research phase prior to the trip. This resulting in us having the first meal of the day in Williamsburg all 7 days. Some spots noted in advance, but mostly random.

Alona Vibe Photography Gotan NYC



1. Gotan (Williamsburg)
# the healthy

Simple, colorful and seasonal breakfast / lunch menu with a green focus. The avocado toast with feta is really good, as well as their chia porridge with fresh fruit and coffee in bright red cups. They offer milk alternatives oat/soy/almond which is a big plus in my book!

Alona Vibe Photography New york guide

2. Okonomi (Williamsburg)
# the special

One morning we decided to change up our normal morning routines and visit Okonomi, a Japanese restaurant tucked inside a tiny black clapboard house in Williamsburg. We already had our eyes on this place, but when their traditional ichiju sansai set breakfast was recommended by our friend Nana (who has impeccable taste) we knew we had to go. 

Okonomi only has a few seats. Two window-seat tables and a few along the counter that separates the dining area with the open kitchen. It felt very intimate and a bit like a time warp or a two-hour travel to Japan.

The meal consists of 5 small servings, a bowl of multi grain rice, hot miso soup, pickled rainbow colored vegetables, a choice of grilled fish, an optional (but essential) onsen egg  and two sides. A cube of omelet, creamy with soy milk, dashi, white soy and a fillip of sugar, baked until bronzed on top and bottom, and a small stack of green beans. 

Grilled fish is not exactly what I normally appreciate in the morning, why Kenneth doubled-checked 'are you sure you're ready for grilled fish in the morning?'. But it may be one of the best experiences we had during the week. 



3. 5 leaves (Green point)
# the popular

5 leaves is located on a corner that devides 3-4 different neighborhoods in Brooklyn. Due to great popularity the weekend usually means a long queue around brunch time. We went there on a weekday, a little earlier than the rest of the people, and we had no waiting time. I noted 5 leaves from WEAREMAD's wonderful NYC guide (Katrine makes killer travel guides!). Later it was recommended by Frede and a few others of my girlfriends (looking  at you Anso & Kristine). I chose the ricotta pancakes with fresh fruit and cinnamon / honeycumb butter. It was possibly the most delicious stack of pancakes I've ever had. The hype is understandable. To close the loop it's worth mentioning that Munchies has made a "how to: make brunch"-video so we can all learn how to make those legendary pancakes!

Alona Vibe Photography NYC Williamsburg

4. Sweet Chick (Williamsburg & LES)
# the hyped + comfort

Sweet Chick is a modern American diner that serves 'comfort food'. Come here for the best and most hyped duble-coated fried chicken and the perfect airy/fluffy waffles with syrup and three different flavors of whipped butter. Sweet chick was one of the few places Kenneth insisted on showing me and I have to admit that it surprised me a lot and I regret we only went there once. Watch the small video reportage of the place by Hypebeast.

* Met that beautiful couple at Sweet Chick.


5. Pies'n'Thighs (Williamsburg)
# the greasy

Greasy soul + slow food w. a focus on American dishes. Don't get their buckwheat waffles (Sweet Chick does it better) but instead order the biscuits, donuts or pies which the place receives a lot of praise for. I still dream of the delicious crunchy+ buttery biscuits with honey curd. Pies'n'thighs are also worth experiencing for the authentic and local atmosphere with southern interior design and soul on the playlist. Got to love places that serve you Sam Cooke and Erykah Badu tunes for breakfast.






# Mexican

One night we craved Mexican food and went to Tacombi on Elisabeth St. where corn tacos are served from a vintage VW combi truck in a former garage space. The garage is decorated with light bulbs, colorful handpainted wall signs and potted plants evoking tropical feelings. Despite it being a bit pricey we enjoyed every bite and left very satisfied. The chicken quesadilla is a must!

Katz delicatessen
# Meat

Also known as Katz's of New York founded in 1888. A quick disclaimer is that this is an iconic kosher deli for hardcore meat lovers. The pastrami sandwich is a cult-favorite, but even if you're not a fan of meat sandwiches, the busy space is interest to see nevertheless.

Tacombi Nolita via

Tacombi Nolita via



Pokebab (Williamsburg)
# Fresh + Fast

I lost track on the amount of Pokebowls we had during our 7 days.  If you haven't heard about this hawaiian/japanese food concept you should check it out. Pokebab quickly became our local to-go lunch/dinner spot as it is an easy and quick way to get healthy food consisting of good carbs, greens and fish.


The Four Horsemen (Williamsburg)
# Neigbourhood gourmet

"A neigbourhood restaurant" that serves natural wines and delicious food in Japanese-Scandinavian surroundings. We spend our last night in NYC with a perfect dinner at the Four Horsemen together with two danish friends. My homegirl Polina lives in NYC and works for LCD Soundsystem's frontman James Murphy and wife Christina Topsøe who together opened the bar and restaurant. For good reasons the restaurant has become Polina's second home and was able to guide us through the menu. But honestly I feel pretty content of saying that every dish served here is a safe choice. It was balanced, interesting and beautiful food. Every little bite. It would be my first choice for a dinner date with friends or a loved one. The prices are high, the crowd is cool, it feels homey and evokes exactly the feeling of a neigborhood restaurant where you want to hang out every night during the week. The spot is featured in the Netflix series Master of None and Vice's Munchies!


... out on these spots. 

Milk Bar (Sweets) 

De Maria (breakfast + lunch)

Paulie gee (Pizza)

Roberta's Pizza (Pizza)

Má Pêche Momofuku (Asian Fusion)

Aburiya Kinnosuke (Authentic Japanese izakaya)





Lower Manhattan/SOHO

In my humble oppinion I think SoHo is New York City’s prime shopping district. SoHo (an acronym for South of Houston Street) features galleries, luxury boutiques and independent-designer outposts. Besides good shopping there are plenty of photo opportunities and great food and coffee in this area. Too many to name them all, so here's a few highlighted stores.






KITH, founded by sneaker designer, Ronnie Fieg in 2010, recently opened up to a three floors flagship store on Lafayette Street. The store caters multibrand streetwear to both men and women. I loved the conceptual and well designed store even tho I didn't bring anything with me home. Check it out if you're into limited edition sneakers, streetwear, or want to be cool with the cool kids and fancy an Insta worthy treat.


Stadium Goods & Flight Club

Two classics if you're into sneaker re-selling or searching limited releases. There are severals in NYC but these are a must.

Stadium Goods

Stadium Goods



For the K-beauty geeks this is a must. My favorite shops were Clio and The Face Shop. Both had a lot of great deals and gave a lot of samples with a purchase. Tho I would recommend doing some research on which brands and products that you're interested in before heading to these shops as you can easily get overwhelmed by the endless amount of options - which are all written in korean to make it more complicated haha.

A few others I enjoyed..




... you're interested in online branding and business development anno 2017.


1. Supreme

You either love or hate this brand. But it's impossible not to be fancinated by the recent years succes, insane demand and hype about the brand with the red box logo. It is named the most reselled brand in the world. Therefore it is highly recommended to pay the store a visit to experience the brand culture everything from how you register online (to get a spot in a qeue), stand in multiple lines to get inside the store, the reselling culture (online and supreme pushers at street corners) and the whole vibe inside the store which feels like most kids' holy grail. Make sure to visit the recently opened store in Williamsburg. It's bigger than the one in SoHo and has a built-in skate bowl in the back (like the OG in L.A.). But be prepared for the qeues and bodyguards.


2. Glossier Showroom

Make sure to check out the girly universe at the Glossier showroom, which has, in the course of two years, gone from launch to being talked about as the beauty brand that possibly defines a whole generation. Another interesting space to visit if you are interesting in a brand that has huge succes with appealing to the digital generation. Again be prepared for the qeues.



3. Outdoor Voices

A beautiful light- wooden shop of the interesting workout and sportswearbrand that lives a succesful life online (+ offline). Outdoor Voices (OV) is another brand to watch in terms of succesfully understanding this generation and develop products that are great and appealing. OV wants to take out the aspect of competition and is higly based on a loyal community. Check out #doingthings on IG to get an idea.



* See this recent discussion and talk with founder of Glossier, Emily Weiss and founder of Outdoor Voices, Tyler Haney, at TechCrunch to know more about community and brand building, supply chain optimization, and expansion.

* See the Complex produced documentary about the reselling culture around Supreme

outdoor voices


NYC is obviously full of sights. Why I have limited this post to only bringing my favorites from this visit. Expect no Statue of Liberty but a few other classics. 

Alona Vibe Photography New york guide
Alona Vibe Photography New york guide


For the perfect sunset view. My boyfriend thinks the Top of the Rock offers a better view of the city than Empire State Building. I haven't experienced the latter, but I loved the view from the Rock. Lower Manhattan on one side, Central Park on the other. Make sure to buy your tickets in advance (through website) to skip the line, and I recommend going an hour before sunset to catch both the daylight and the golden NYC light.

Alona vibe photography NYC guide Top of the rock


We didn't get to see Brooklyn Bridge which is highlighted in every decent NYC guide (saving up for a 2nd visit). But instead we crossed Manhattan Bridge which has a few good photo spots on its way (especially on the Manhattan side) and a cool overview of the city.

Alona Vibe photography NYC kenneth nguyen
Alona Vibe Photography New york guide
Alona Vibe Photography New york guide
Alona Vibe Photography New york guide
pitstop for 2$ pizza

pitstop for 2$ pizza



China town is busy, noisy, interesting, colorful and full of photo opportunities. But be gentle and respectful as the asian culture is not too keen of being photographed.




Formerly a rail track, now an elevated park that spans around 15 blocks. I loved everything about this park. It's something really special to be able to pass through multiple neigbourhoods and watch it from a couple of meter height. An other very different perspective than the one you get from the street. The modern architecture is softened up with the wild greenery, and this combo makes for great pictures and plenty of spots to relax and take it all in. 


Central park

Another classic but a must see for a first timer like me. We took the time to walk around and see the different nooks and hooks of the park and stop at the incredible beautiful Bethesda Terrace and Arch in the heart of the park (pictured). 

Alona Vibe Photography
Alona Vibe Photography
Alona Vibe Photography New york guide
Blue bottle

Blue bottle



I drink a cup or two a day and I do so with great pleasure. So does my baby K. So of course we were on a daily coffee hunt. Here's three favorites we stumbled upon.

Blue Bottle 
Blue bottle has several shops around the city, with clean interior and product design and cool barista geeks. The brand is said to be somewhat of a cult-favorite and there is no doubt that they served us the best cup of coffee on the whole trip. Make sure to bring home a package of coffee beans!

Toby's Estate (Williamsburg)

Buzzing busy cafe/coffee shop in prime Williamsburg with a great cup of coffee. Safe and delicious. Suggested by a sweet native and follower of mine! 


Voyager espresso (Manhattan)

Named after the Voyager spacecraft, this shop goes for the sci-fi vibe and serves La Cabra coffee.

Alona Vibe Photography Blue Bottle Coffee



Alona vibe photography nyc
Alona Vibe Photography 7 days in Nyc guide



New York City , October 2017. 

Social Foodies: Chocolate and social awareness

The business model of tommorow?

It took me quite some time to find out how to tell everything that is needed to be said in regards to my encounter with the wonderful and visionary company Social Foodies. I hope you will take your time to read and consider. 

Social Foodies sells eg. icecream, chocolate, nuts and seeds, of a high quality in terms of taste and 'pureness' of ingredients, but... Here's the twist that makes this story important for me to tell:



Social Foodies is a private social business which means that it is earning money in alignment with regular market conditions but uses its profit to create jobs for vulnerable social groups or create a solution to other social or environmental challenges. Hereby following a sustainable and circular oriented business model. This means value for many and not just the owner of the company. Social Foodies' chocolate is not only the richest product I've had, but it is also produced socially responsible by considering the local farmers in Africa and the production in Denmark. But This basically means that you become more than just a consumer, you're an active participant in a circle of development work when indulging in your sweets. Seriously, isn't that amazing? 


Meet Thor Thorøe, founder of Social Foodies. He is also founder of the big ice cream franchies Paradis Is, that he chose to leave after 10 years, because the business was heading in a direction of prioritizing profit and commercial upscaling over the social values that it was originally founded upon. He therefore started Social Foodies after several visits in Africa where most of the ingredients are grown and produced at the chocolate factory Cocoafair. I had an hour long talk with Thor a day I visited the store at Gl. Kongevej and the conversation, the visions and ideas was echo-ing in my thoughts many days after. I think I got a dreamy glimpse of how the world would look if all businesses were based on and considering the same values as Social Foodies'. Thor is full of incredible stories that many could learn from and he actually reminded me a bit of my amazing father - the definition of a driven human, with a kind heart and everlasting energy.  


.. the visions and ideas was echo-ing in my thoughts many days after.

Social foodies - Alona Vibe
social foodies alona vibe

Bounty bars and diagnoses

After an hour of talk Thor got restless and stood up. He quickly went behind the counter and started to make these coconut 'bounty' bars - one of my personal favorites! All of the products are handmade and mostly done in-store as seen on the pictures. The other practicalities in the production in Denmark (for instance transportation or packaging) are done by employees with different diagnoses such as ADHD, Aspergers or Down's Syndrom.

Social foodies Alona Vibe
Social foodies Alona Vibe



Social foodies Alona Vibe

'Flødebolle' workshop

Social Foodies kindly invited me and a couple of friends for a cream puff 'flødebolle' workshop and I couldn't say no as they took the prize for the best cream puff in CPH 2016. We had so much fun that afternoon with Thor hosting the workshop! I sucked, my friends Sophie & Jesper sucked, while Kenneth took the 1st prize with his experience as soft-ice maker back in his teen years. Cool fact: one cream puff pays a daily salary in Africa.. Puff!  

Photo: Kenneth Nguyen

Photo: Kenneth Nguyen

Photo: Kenneth Nguyen

Photo: Kenneth Nguyen


Because Its important

Why do I want to use my space to tell this? Because it's important. The majority of companies today only prioritize the social aspects and potential of their business when they reach success on the bottomline and only after that they spend big money on CSR work. Don't get me wrong, CSR is better than nothing, but in my opinion the problem is that the above mentioned way is like buying a good consciousness and it is doing things backwards. 

I really do believe that social businesses are the businesses of the future. It is what our society and environment need in order to change for the better. Therefore Social foodies is a concept that more people need to know about because it serves as the perfect example of doing good better! This is really no false advertisement (and this is not a sponsored post either): Not only is the idea and vision good, but they execute the idea and they create straight up amazing products. I got so happy to know that when I need my chocolate I don't have to settle with a purchase that doesn't serve a greater purpose than consumption. We as consumers hold a lot of power which shapes the market. A power that we're not always aware of. We need to demand this power and the change we want to see through our consumption.

Thanks to Social Foodies,
for expanding my horizon and my awareness of the options I have.
Thanks to you for reading this story!  


Social Foodies
Gl. Kongevej 115
Photos and words by
 Alona Vibe & Kenneth Nguyen

Photo: Kenneth Nguyen

Photo: Kenneth Nguyen


his & her TASTE
Wondered what this is all about? Kenneth and I decided to join creative forces by creating this concept of stories of the best places or experiences we meet on our way. Wether it's at home in CPH or out in the big world. For us it's about sharing gems and spreading the word to all of you. We combine art direction, photography and writing and all content of 'his & her TASTE' is created in collaboration between the two of us unless something else is stated. 

Sounds tasty? 

his&herTASTE: The Union Kitchen Annex

NEWS 2018: The Union Kitchen Annex is closed down.

his & her TASTE  x  The Union Kitchen Annex

The Union Kitchen, or just 'Union', located at Store Strandstræde 21 is busy all days a week. Most days waiting in line is a part of the union experience. Good news; Union has just expanded by adding a little sister to the fam:

The Union Kitchen Annex. 

'Annex' is located at Grønnegade 37 in a small petroleum blue basement.  
Annex offers a range of different open-faced avocado toasts, seriously good coffee and handsome guys behind the desk. Go get some!

kennethnguyen alonavibe coffee
Kenneth nguyen hisandher alonavibe theunionkitchen

The atmosphere is calm and warm and Annex could easily be appointed to be the perfect intimate coffee cave that has been missing in inner CPH. 

hisandherstaste kennethnguyen alonavibe unionkitchenannex

The Union Kitchen Annex
Gronnegade 37
Mon-Fri 7.30am 17pm / Sat - Sun 9am - 17pm
Photos and words by
 Alona Vibe & Kenneth Nguyen


his & her TASTE
Wondered what this is all about? For me its exiting news! Kenneth and I decided to join creative forces by creating this concept of stories of the best places or experiences we meet on our way. Wether it's at home in CPH or out in the big world. For us it's about sharing gems and spreading the word to all of you. We combine art direction, photography and writing and all content of 'his & her TASTE' is created in collaboration between the two of us unless something else is stated. 

Sounds tasty?